Top 10 Best Makeup Brands You Need to Try Right Now

Tags: #M.A.C. ,   #NARS ,   #UrbanDecay ,   #FentyBeauty

Julia Adams

Julia Adams

Last updated:  2020-11-16 15:05:12

Decorative cosmetics are one of the most important things in many girl's lives. Wearing it for work, a night out, or every day to look fresh or cover some imperfections, it's a skill that takes time to master. After all, you are literally painting on your face! Whether you like the all-natural "no makeup" makeup look or you prefer to go all in to enhance your features, making the right selection can sometimes be difficult. Today we'll recommend the top 10 makeup brands you need to check out because they are fabulous. Be sure to check our Top 10 European skincare brands too!

10. CoverGirl

Ayesha Curry as the face of CoverGirl

 Founded in 1961 by Noxzema Chemical Company, CoverGirl is known today as an inclusive, accessible, and affordable brand. The idea was to produce clean makeup, as they first came out with medicated products containing camphor, menthol, and eucalyptus. Pioneers in many ways, they helped popularize contour in the 1960s and were the first ones to widely use models in ad campaigns.

In 1992, CoverGirl became the first large cosmetic company to sign a black person as a spokesperson. Nowadays, they offer various decorative goods such as face and eye makeup, lipsticks, and nail polishes for all skin tones and skin types. A couple of their products you need to try include LashExact Mascara, Cream Matte BB Cream, and TruNaked Eye Shadow Palette.

9. Revlon

Instructions for ColorStay eyeliner

Brothers Charles and Joseph Revson teamed up with chemist Charles Lachman in 1932 and formed Revlon, the first professional makeup brand. Their original product, nail enamel, was a step forward in the industry, as it was opaque and long-lasting, unlike almost transparent, dye-based polishes available at the time. While it's hard to understand the hype today, it was a revolutionary invention!

Their product marketing was brilliant, as they were the ones who started the trend of giving them flashy, provocative names to attract the customers. Also, Revlon led the hair spray, waterproof mascara, and liquid foundation cream research. Impressive, right? Must try cosmetic items from Revlon include Super Lustrous Lipsticks and our beloved drugstore foundation Colorstay.

8. Laura Mercier

Beautiful shiny makeup for holidays

Raised in Provence, France, Laura Mercier started attending a painting school in Paris at 17. After a short time, realizing that her career path is not profitable, she moved to a prestigious Carita Beauty Institute and specialized in makeup application. In the 1980s, she worked in the U.S. as a makeup artist for Elle, Allure, Vanity Fair, Vogue, and many celebrities.

Established in her profession, she created Laura Mercier Cosmetics in 1996. Believing in natural, glowing makeup to enhance our beauty, she made the first foundation primer. Today it is unimaginable to put liquid foundation without the base. Products of Laura Mercier which stood the test of time include Translucent Loose Setting Powder, Secret Camouflage concealer, and Face Illuminator. Check them out.

7. Urban Decay

Normani joining forces with Urban Decay to create an eyeshadow palette

Wende Zomnir, who worked in marketing, and a tech entrepreneur Sandy Lerner who grew tired of bubblegum colors of lipsticks and shadows, decided it's time to change the industry. And so, in 1996, one of the most influential makeup brands on the market was founded. Inspiration for the name came naturally, as it was an accurate description of their aesthetic - facets of the urban landscapes.

Bold-colored lipsticks (including dark ones) and shadows were an instant hit, but ironically it was the naked eyeshadow palette that really blew up and is one of the most sold in history. The palette, consisting mostly of nude and earthy tones, is praised for being highly pigmented and blendable. You also need to try All Nighter Setting Spray and 24/7 Glide-On Eye Pencils. And yes, they are that good as they say.

6. bareMinerals

Natural luminous makeup look on Hailey Bieber

Mineral foundation from bareMinerals was clean, as Leslie Blodgett's idea was to create makeup that would not irritate the skin or cause breakouts. Original products were all in the form of a loose mineral-powder to avoid using chemical fillers and binders. Titanium dioxide and zinc oxide, their staple ingredients, are recommended for acne and rosacea conditions, having a calming effect on the skin.

Also, they block UVA and UVB sun rays, so you got yourself a sunscreen there. One interesting fact about the brand is that one jar of their original Loose Mineral Foundation is sold every 18 seconds. If your skin is sensitive and you like to put just a little makeup, you need to try their products!

5. NYX

Jeffree Star tries NYX products

Named by the Greek goddess of the night, NYX Professional Makeup was founded by Toni Ko in 1999. Only 25 at that time, she borrowed $250,000 from her parents to go on a business venture. Having an acquaintance from New Jersey who made pencils, she teamed up with him to create her first line of 6 eyeliners and 12 lip liners.

Spreading and growing over time, today, NYX offers a full range of powders, liquid foundations, eyeshadows, concealers… Brand's philosophy is to make great but affordable products that are fun to use. If you love to experiment with bold colors and makeup finishes, their products should be your go-to. In that case, you must try their Matte Lip Cream that is available in 38 shades.

4. Bobbi Brown

Bobbi Brown teaches us how to avoid common mistakes in makeup application

 Founded in 1991 by a professional makeup artist Bobbi Brown, the cosmetic company is one of the most influential and revered forces in the beauty world today. The magic happened when she met a chemist and produced 10 shades of brownish lipsticks, selling them out faster than expected. Frustrated with the lack of shades available, she had an idea to create an inclusive brand with natural-looking makeup and lipsticks that look like lips.

Guess she wasn't the only one at that time who thought that putting stuff on your face should only enhance your natural beauty as the brand became essential for wedding looks and photo editorials. Eventually, the success of Bobbi Brown Cosmetics spread and led to a worldwide beauty franchise. Our top recommendation goes to their Skin Long-Wear Weightless Foundation.


NARS recommends us applying makeup the retro way

 The story of this beauty obsession around the world begins in France with Francois Nars. Influenced by his mother, who helped him get his first job as an assistant to a major makeup artist in Paris, he moved to New York in 1984 and continued his beauty and fashion career. Having made a name for himself, he launched 12 lipsticks in 1994, and they were a success.

Francois believes in individuality and self-expression, and that's probably the key to his groundbreaking accomplishments. Matte black packaging, high pigmented shadows, and provocative names are legendary in the beauty industry. Yes, NARS is a high-end brand, but we advise you to invest in at least one of their products as you will get your money's worth. Try their Radiant Creamy Concealer as you won't be disappointed.

2. Fenty Beauty

Rihanna shows us how to look flawless

Today Rihanna is more involved in her cosmetic line than in her music. Obsessed with her mother's lipstick from a young age, the singer believes that makeup is there for us to enjoy and have fun with it. Fenty Beauty, founded in 2017, is popular for its wide skin tones and genders inclusivity.

Coming out with 40 shades of Pro Filt'r Foundation (now expanded to 50), she broke the celebrity beauty line stereotype. Forbes magazine praised it as one of the best inventions of 2017, and we couldn't agree more. You really can't go wrong with Fenty, whether you buy the foundation, the Match Sticks, or Stunna Lip Paint.

1. M.A.C.

Euphoria star Alexa Demie gives us a makeup look

M.A.C. is a household name that is widely used by professionals for fashion editorials and shoots. It was made in a kitchen, as a makeup artist and photographer Frank Toskan and salon owner Frank Angelo came together. What made them team-up was that they were frustrated over the lack of cosmetic products that look well in photographs. Their popularity grew, and they launched the brand in 1984 in a Toronto department store.

Having a unique strategy at the time, M.A.C. invested money in education and training their staff. They were also against conventional advertising, as their idea was for the product's quality to speak by itself. However, they still work with superstars, such as Ariana Grande.

We all know what happened next! Holy grail makeup item you should try from them is Studio Fix Fluid Foundation.

From natural to bold looks, oily to dry skin types, we have covered the best cosmetics for you. What's your take on our picks for makeup brands you should try? Have we convinced you to invest in any?

Cover Photo by Anderson Guerra from Pexels

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