For decades, Black Friday had a negative connotation, as it was associated with overwhelming crowds and violence. Nowadays, the term represents the beginning of the Christmas shopping season and a frenzy that has spread worldwide. If you want to save money on products you'd like to buy, this is the time you wanna splurge. Wanna buy that expensive foundation or an eyeshadow palette, but you're on a budget? Don't worry, as we'll help you with that! We've prepared the top ten list of brands you need to follow on Black Friday to get the best deals.

10. Becca Cosmetics

Whether you enjoy the strobing and highlighting technique or just some shimmer, we're sure you've heard about Becca Cosmetics. This Australian brand was founded in 2001 by Rebecca Morrice Williams, a makeup artist, and her partner Steven Schapera. It took six years of scientific research to create it, as the company's philosophy is to develop products for a natural, flawless look.

Although Becca is best-known for its glowing highlighters, the brand offers a full range of products, including foundations, lipsticks, eyeshadows, and makeup brushes. Additionally, one of the things that are so great about this company is their focus on diversity, as they provide a wide range of products for all skin tones. Finally, if you wanna buy a Becca product for Black Friday, let it be a highlighter. Whether you prefer the minimal glow or like to shine all the way, this brand is an ideal choice. Just follow their official website or a Sephora page, as we're sure many sales are coming soon!

9. KVD Vegan Beauty

Katherine Von Drachenburg, a tattoo artist and a TV personality, founded the cosmetic line Kat Von D back in 2008. At first, the brand came out with eyeliner and matte liquid lipsticks that included cruelty-free and long-lasting formulas. The products achieved immediate success, and overtime Kat Von D expanded its offer to foundations, powders, contours, etc.

As the line grew, so did the controversy of its owner, who eventually sold her shares to Kendo Cosmetics in January of 2020. Therefore, the name officially changed to KVD Vegan Beauty, leaving concerned buyers with many questions. But don't worry, as the new license holders announced that our favorite formulas wouldn't change! You may wonder what their best products to date are? In general, it depends on what you're looking for, but full-coverage foundation and eyeliner are one of their best-sellers. After all, a tattoo artist helped produce the formula to cover anything, so keep up with the brand's official site to get your best deal!

8. Urban Decay

Do you have a makeup-obsessed friend or a family member? Then, your safe choice would be to gift them with some of Urban Decay's products for the upcoming holidays. The brand has been on the market since 1996 when Wende Zomnir and Sandy Lerner decided to make bold-colored cosmetics. Eventually, they've expanded their offer, including the natural and minimalistic looks, as one of their best-sellers are the Naked eyeshadow palettes.

So, what to buy from this famous cosmetic line? Anything you want, depending on what you need and who you're buying it for. Like the name of the brand suggests, they have many products with bold colors and various finishes. If you like to experiment, you'll enjoy their 24/7 Glide-On Eye Pencils, as they come in all colors. Likewise, if you're a fan of bright and vibrant shades, buy Electric Pressed Pigment Palette. Keep up with the Urban Decay official website and learn first of their best Black Friday sales!

7. Marc Jacobs Beauty

Marc Jacobs is a fashion designer who enrolled with Kendo in 2013 to create his own makeup line. After many years of him giving us looks and dictating how we dress, we can now see his cosmetics vision. If you wanna gift someone special during the holiday season, this makeup line should be your go-to.

We recommend following a Sephora website, as his iconic product Re(marc)able Full Cover Foundation Concentrate is already on sale. You can also check the brand's official page with many discounts that will only get better as Black Friday approaches. Additionally, you can find their makeup at Harvey Nichols, a retailer available for European customers. You can't go wrong with this cosmetic line, as it offers us good quality and diversity of products.

6. Huda Beauty

In 2010, Huda Kattan started her beauty blog and a YouTube channel, which led to creating her own makeup brand three years later. Her first product was fake eyelashes that were sold through Sephora and popularized by the Kardashians. Today we know the brand for a variety of products, including eyeshadows, powders, or highlighters.

So, what to buy on Black Friday from this brand, and where? For example, Huda Beauty #FauxFilter Foundation and Samantha Lashes #7 are the most raved-about products. If you enjoy a dramatic eye look, you can also check out Desert Dusk Eyeshadow Palette, and you won't be disappointed. Check out Huda Beauty's official site, as holiday sales have already started.

5. Armani Beauty

After decades of ruling over runways and fashion magazines, in partnership with Loreal, Armani Beauty was added to the franchise. And if you really want to invest in quality makeup, you should pick some of their products. It's a luxurious brand at the end of the day, so Black Friday weekend would be ideal for snatching some of it.

Armani's best-selling products are their foundations like the Luminous Silk Foundation, praised by the users for its natural glow and silk effect. You must check out their website and wait for a sale that'll surely come at the end of November! Additionally, when you enter the site to pick a shade, you have a virtual try-on, where you can upload your photo. How great is that? Actually, it's a good gift idea, as you can choose an image of a friend, and find their perfect shade without any trouble.

4. Fenty Beauty

Now, we all listen to Rihanna's music, but we also adore her beauty line, as she created it with special attention to all skin tones and types. Since 2017, the brand really took over the makeup world, starting with its 40 shades of Pro Filter Foundation. Women of color especially praised it for the wide inclusivity, and the product was sold-out at all times in the first couple of months.

What else to buy from Fenty Beauty? We advise you to check out their Match Sticks used as contours, blushes, and highlights. Also, if you're a lip gal, buy one of theirs Stunna Lip Paint, as they have them in many bold colors. Check the Sephora website, as they already have Fenty Beauty sets on sale. You can also follow the brand's official site, as the discounts on trio packaging are trending.

3. Anastasia Beverly Hills

In 1989 Anastasia Soare moved to the US from Romania in search of a better life with her daughter, Norvina. She soon began working as an esthetician, even though she barely spoke English. After a while, she started offering eyebrow services to existing clients, as she noticed the need for it.

In 1992, Anastasia opened her own beauty salon, and eventually became a synonym for a perfect brow. A couple of years later, she launched her company, and now ABH Cosmetics has a legendary status. So, if you really wanna buy something from Anastasia Beverly Hills, check out the Sephora website, and wait for Black Friday sales on her eyeshadows and brow products. We especially recommend Soft Glam Palette, which you can use for both day and night looks.

2. Estee Lauder

You may not know, but Estee Lauder stands behind many brands we love, including M-A-C, Origins, Clinique, and Tom Ford. Estee Lauder and her husband founded the company in 1946 with the launch of four skincare products. Over the years, they've expanded their range to makeup and hair care products.

Why don't you spoil yourself or someone close to you with this luxury line? The prices will go down for Thanksgiving weekend, which would be a great chance to save some money. For instance, we recommend checking out their Double Wear Stay-In-Place Foundation, formulated for oily and combination skin. Log into the Estee Lauder website right now to check their best offers!

1. Natasha Denona

And finally, we go to our #1 brand you should purchase this Black Friday, Natasha Denona Cosmetics. The woman behind the company named after her is a European self-taught makeup artist. In fact, her husband convinced her to create her makeup line, and the rest is history.

This ridiculously priced brand offers a full range of face products, but her best-sellers are her eyeshadow palettes. Why are they so expensive? The renowned makeup artist says that her shadows provide us a big payoff and are easy to work with. And she's right, as everyone who's ever tried her products will confirm it. No wonder some of them are regularly out of stock in many retail shops. So, if you wanna indulge yourself or others with this luxurious makeup, now's the time. For example, you can already get the Tropic Eyeshadow Palette at half the price at Sephora, so be sure to follow the Black Friday sales.

And finally, the most important thing about Black Friday sales is that you need to check the prices and availability regularly. In today's day and age, that's easy, as all your favorite brands and retailers have online pages. So follow the links we've provided you here, and make sure you get the best deal possible!

Did you like our top top makeup brands to check out for Black Friday? Which one will be on your must-have list? Let us know, and write to us in the comments.

Cover photo: Suzy Hazelwood/Pexels